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Corporate Gifting

Corporate Gifting

It's true, the pandemic has changed the way we gift in a corporate environment. Gifting has shifted from being a box to tick at the end of the year for the holiday season and become a powerful tool in the corporate landscape.  

Gifting improves customer loyalty and staff retention and is a strong investment for your company. A Forbes article written in October of 2021 details a study conducted over the course of the pandemic by Coresight Research. They determined that 80% of companies said that gifts improved their relationship with clients and staff. 

There’s different types of gifting of course. We break them down into ‘Internal/’External’ gifting. From there we determine your gifting objectives and build a strategy. For instance, one of the more recent projects we worked on with a large corporate company was ‘pre-event packs’ for a virtual event. We worked closely with the company’s marketing team to curate boxes based around three personas they developed with meaningful and quality products that best represented them. This detail and personalization brought corporate gifting to the next level, breaking away from the traditional and overused marketing tactics that are wasteful and tasteless. 

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